Oito & Oito

Branding, photography.
Freelancer | 2010.

Project description
Oito & Oito is a Brazilian brand of leather handbags. The briefing focused on the design quality and affordable fashion for modern women. Luxury without overspending. The old brand was not appropriate to the target audience and the work steps involved from research and interviews to the final result with stationery, brand guide, photos and a temporary site using Tumblr.

The name “Oito & Oito” means “8 and 8″ and the visual identity keeps this meaning clear.