Letícia Motta

Aitan

admin — Thu, 08 Jul 2010 05:16:02 +0000

Concept, layout and illustrations for Aitan’s website and MySpace page.
Freelancer | 2010

Partners
Flash development for website: Maylor Bax and Roger Santos.
HTML and CSS development for MySpace page: Jaqueline Rodrigues.

Project profile
Aitan is a indie/ pop musician from Los Angeles, USA.

Work selected by NewWebPick website / Flash gallery.

View website
View MySpace page

MySpace (top image)

Website
Approved layout for the website with interaction through drag and drop navigation.

First proposal for website

Rádio Ibiza

admin — Tue, 22 Jun 2010 13:56:55 +0000

Concept, layout, interface.
Agency: Kindle | 2010

Project profile
Widget for Rádio Ibiza, an alternative midia service that offers exclusive tracklists to clients. The customizable widget is the final product received by clients in theirs offices or stores.

iCute

admin — Fri, 28 May 2010 07:17:42 +0000

Concept and layout.

Freelance project.
Clients: Talent Basket and iCute | 2010

Project profile
iCute is a company specialized in computer cases and power supply products. They asked an interactive website to present the company in a joyful way, but keeping the focus in the products and features offered.

Layout proposal 2
Gloss effects, draggable navigation, one background color to each internal section.

Layout proposal 1
2d elements, draggable navigation, one background color to each internal section, different interaction in internal pages.

Telecine

admin — Tue, 18 May 2010 17:48:00 +0000

Concept and layout.
Agency: Kindle | 2010

Partners
Html and CSS: Petherson Ferraz.

Project profile
Telecine is a big TV channel that presents worldwide blockbusters. This website is an Extranet system for internal use of Telecine employees.

Memológica

admin — Thu, 22 Apr 2010 04:59:04 +0000

Game concept and Visual identity
Graduation project | 2010
Supervisor: Celso Guimarães

Concept

Memológica is a game for helping children to study math in a funny and joyful way. Students between 7-10 years old usually think that math is boring, or have difficulties to learn the basic operations such as subtraction, adding, multiplying or dividing. And most parents would think looking for a conventional pedagogic game could help them.

But a simple pedagogic game would not be the real solution, as children play because they want, not because they need to. This is why the Memológica game has different rules that make children be more interested in playing.

Rules

Firstly, as a simple memory game, all the cards that show algorisms are organized with the numbered face turned to the surface. Then, the player needs to find the correct pair of numbers to achieve points. But before playing, the child needs to get the “mission card”, that defines what kind of pair they needs to find, if it needs to be formed by pair numbers, or numbers that summed result in a specific number, and many other combinations.

Each “mission card” shows a tip that makes the game easier. The purpose of the game is to help children already studying math, not to teach them.

To each “mission card” there’s a character that helps children identify the subject of the mission. There are 4 characters, each representing: easy, hard, gift or bad luck card.

The winner is the one with most points, not the one with most cards.

Options

As the numbered cards have a pair, the game can be played as the conventional memory game as well.

Memológica is a game for helping children to study math in a funny and joyful way. Students between 7-10 years old usually think that math is boring, or they have difficulty to learn the basic operations as subtraction, add, multiply or division. And the solution could be the choose of any pedagogic game to help them.

But a simple pedagogic game would not be the real solution, because children play because they really want, not because they need to. This is why Memológica game shows different rules that makes children be interested in playing.