Game concept and Visual identity
Graduation project | 2010
Supervisor: Celso Guimarães
Memológica is a game for helping children to study math in a funny and joyful way. Students between 7-10 years old usually think that math is boring, or have difficulties to learn the basic operations such as subtraction, adding, multiplying or dividing. And most parents would think looking for a conventional pedagogic game could help them.
But a simple pedagogic game would not be the real solution, as children play because they want, not because they need to. This is why the Memológica game has different rules that make children be more interested in playing.
Firstly, as a simple memory game, all the cards that show algorisms are organized with the numbered face turned to the surface. Then, the player needs to find the correct pair of numbers to achieve points. But before playing, the child needs to get the “mission card”, that defines what kind of pair they needs to find, if it needs to be formed by pair numbers, or numbers that summed result in a specific number, and many other combinations.
Each “mission card” shows a tip that makes the game easier. The purpose of the game is to help children already studying math, not to teach them.
To each “mission card” there’s a character that helps children identify the subject of the mission. There are 4 characters, each representing: easy, hard, gift or bad luck card.
The winner is the one with most points, not the one with most cards.
As the numbered cards have a pair, the game can be played as the conventional memory game as well.
The project was published on some sites and blogs:
2011 . Student Showcase
2011. Math Games School online
2010. Packaging of the world




